Mobile app designed to empower people to live happier and healthier lives through meal prep.
Oxisto is a meal prep app that seeks to revolutionise the meal planning, shopping, and cooking experience for its users, empowering them to save time, money, and make their health a top priority.
Meal prep can quickly become overwhelming, with the challenge of planning, shopping, and cooking multiple meals at once. Our top priority was to design a seamless, efficient experience that guides users effortlessly from planning through to cooking. I worked closely with the founder, drawing on his deep knowledge and existing research to shape a visually appealing, user-friendly native mobile app.
Founder workshop: Kicked off the project with a focused Q&A session where the founder shared his research, mission, vision, and early concepts, helping shape the direction of the design process.
Visual system: Developed a visual system suited to the app’s purpose and native mobile platform, covering colour, typography, and UI patterns.
Wireframes: Mapped out core screens and flows to define a clear, intuitive experience before moving into high fidelity.
Prototyping: Built a clickable prototype to explore and validate key interactions early in the process.
Brand presence: Designed a cohesive visual identity across the website, social media, and investor materials to communicate the app’s value clearly and consistently.
Business planning meets powerfully simple three-way cash flow forecasting.
A design system aimed to boost efficiency, improve consistency and support a growing suite of financial tools.
